SEO (Search Engine Optimization)
is the process of improving a website so it ranks higher on search engines like Google, helping more potential customers find your business organically (without paying for ads). SEO typically includes:
Keyword research
Optimising page titles and meta descriptions
Improving website content
Speed and mobile optimisation
Technical SEO (site structure, indexing, fixing errors)
Internal linking
Image optimisation
Local SEO (Google Business Profile)
Building quality backlinks
Ongoing performance monitoring and reporting
Simple sales description: